Newsday, like all newspapers, is there to tell the world about what is going on in your town and in your country. It’s like a mini hot cake coming out of the oven. In short, anything, that has come out print long before, doesn’t make news. It could be anything, but usually not news.
So, the fourth requirement is that it has to be well designed to impart some kind of useful information to its readers. News isn’t really a product you can sell to customers in a nice little package. You have to sell it to them in small bits, little pieces. And if you want those pieces of good news, you have to provide them in the right way. This means, Newsday, the telegraph, the newspapers…all printed media, are competing for your custom.
But, Newsday isn’t just a newspaper, or a magazine, or even a web site. News organisations need access to information, and that comes from other sources. They rely on investigative journalists. Journalists who investigate the business and political interests of corporations and other organizations. Often they are highly seasoned veterans of the commercial media, but they are all paid different amounts, and their remuneration may change according to their experience and the nature of their work.
So, what are those qualities that Newsday and the others need to have in order to be considered comparable with other publishing houses? Well, firstly, they need to have high quality investigative journalism. Their news selections have to be well conceived and carefully planned. They also need to have very good handling of the technical aspects of their news products – the hyperlinks, the images, the logos, the descriptions, everything has to be clear and easy to follow, and they also have to be prepared to take on any challenges that might arise.
But beyond that, Newsday and the other similar publishing houses have to have very good understanding of what is happening in the market, and the consumer psyche. They have to understand how different media are likely to interpret the same story, and they must know which stories will attract the greatest attention, and which will go down the news and how to take advantage of certain aspects to make their news stories different from the rest. They also need to understand the economics of running a publishing house, and how to sell advertising to get their publications in front of the target readership. They also have to have a very good understanding of social media, and be able to use it to their advantage. All of this needs a whole range of skills, and a whole range of knowledge about the subject matter.
In short, Newsday and other similar news organisations have got to be very comprehensive if they are going to stay in business long enough to provide the services that people need. They also have to have a very sophisticated understanding of modern technology, because so much of what they do relies on it. The same is true of businesses. You can’t just fire up your laptop, open a web browser, and start publishing, because you won’t get very far. So, as someone who looks at the profession of journalism through the Newsday website, I can say with complete honesty that the power elite within published outputs, those who decide what news gets printed, and who decides what gets published, really do have a very good understanding of what’s going on.